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Happy Consumption

Happy Consumption

Happy consumption is, apart from my personal motto, the exhibition of vintage advertisements at the Centro Cultural in Portugal’s capital.

The Centro Cultural is a hard contemporary contrast to Lisbon’s ornate architecture. The complex is large with conflicting dynamics, a bit too big, too ugly, too empty, just one of those examples of EU spending.

Set in the medieval-historic centre of Belem, in the western part of Lisbon, it is clashing with its more attractive neighbours, the Monastery of Jeronimos, Monument of Discoveries and the fountain square, providing imposing picture backgrounds for Asian wedding tourists.

Facing Lisbon’s Centro Cutural.

Happy consumption in Lisboa

Which in turn is facing the fountain on Praca do Imperio.

Happy consumption in Lisboa

And then facing love in front of the monastery, at Praca do Imperio.

Happy consumption in Lisboa

Dominating the graceful Praca do Imperio, the bulky cultural centre houses congress rooms, auditoriums for meetings, concerts and other cultural events.

Happy consumption in Lisboa

This is is where we found the ticket and information office (am excited for the classic concert tomorrow!).

Happy consumption in Lisboa

The reason to visit the centre is the private collection of Berardo, a Portuguese art collector.

The Museo Coleccion Berardo

The entrance is free. It will take you for a long walk through huge halls and corridors with modern art and contemporary collections.

Happy consumption in Lisboa

All the big names are represented through artworks from Pablo Picasso, Andy Warhol, Francis Bacon, Salvador Dali and others I have seen in similar versions all around the world and as hotel room pictures.

Happy consumption in Lisboa

 

The exhibition I enjoyed most was Happy Consumption, an entertaining collection of early advertisements from the last century.

Happy consumption in Lisboa

Easy fix of world health problems.

Happy consumption in Lisboa

The bunny always works for me. Will travel underground.

Happy consumption in Lisboa

The ads featured gorgeous women portraying beauty ideals of their time.

Happy consumption in Lisboa

Coming from a digitalised photoshopped world, the images appeared to be highly artistic.

Happy consumption in Lisboa\

Very well drawn.

         Happy consumption in Lisboa     

I think, most women looked like that…

Happy consumption in Lisboa

… because of Roselys Face Powder.

Happy consumption in Lisboa

And the right kind of soap.

Happy consumption in Lisboa

Today, without powder and bar soap, women look more like this.

Happy consumption in Lisboa

There is OXO, Cadburys, Palmolive, Heinz, British Airways and all the names that are still around.

Happy consumption in Lisboa

Happy consumption in Lisboa

  Happy consumption in Lisboa

Happy consumption in Lisboa

Happy consumption in Lisboa

I had a severe stimulus response a la Pavlov. Ovaltine makes me drool. We tried the sweet drink for the first time in Hong Kong, got hooked immediately and hardly ordered anything else.

Do try Ovaltine!

Happy consumption in Lisboa

Our day ended without Ovaltine. At Pao Pao Queijo Queijo (right next to the famous Pasteis de Belem egg tart shop), we had a taste of culinary fast food culture. Very good falafel salad and soup of the day.

Happy consumption in Lisboa

It was the best value meal so far. We paid €10,45 for the three of us and enjoyed a seat outside from where we could see the Jeronimos Monastery and traffic bustle around peaceful Praca do Imperio.

Happy consumption in Lisboa

Happy consumption!

Happy consumption in Lisboa

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