Beauty, Surgery, Love, Couple Fashion in Korea
Beauty, love and fashion are pretty important topics in most countries, however they tend to be more discreet and celebrated in a more personal way. In Seoul, these matters are quite a public phenomenon. Here a is how.
*If you love someone, wear it.
Holding hands was yesterday. Wearing the same outfit is the new thing. Absolute love goes all the way down to matching underwear. In contrast to Japan, Koreans do show their love public. Holding hands, hugging, kissing is not frowned upon.
*If you want to be more beautiful, get a face lift.
Plastic surgery is the new Botox. Double eyelids, slim jaw-lines, prolonged noses and oval faces are standard procedures. Public proclamations of K-pop members about face lifts are normal. Role-models to follow. No one will blink an eye, if you had something done. There are mother-daughter packages and discounts if you bring a friend. South Korea has the world’s highest rate of cosmetic plastic surgery.
I have found the tendency to think that Korea’s most popular procedures have racial elements. I am not sure about that. Are eye widening, single to double eyelid operations, nose lengthening and cheek bone shaving really carried out to achieve a more ‘Western appearance’? Or is it what Westerners like to think? Do Korean beauty ideals reflect their unique Asian look, maybe not related to race at all, simply enhancing individual looks?
Plastic surgery is not a secret, nor shame here. It is a sign that you are taking care of yourself. And looking your best is appreciated. Some believe it to be a career booster or a way to attract partners. Achievement-rewards (graduation), birthday-coupons, event-presents commonly involve surgical touch ups.
*If you are a man, dress up and make up (not a euphemism here).
Earrings, cosmetics, perms, highlights – welcome to the Korean world of attractive male models and pop stars. A trend, that can be seen overall in Asia. I have not seen so many make-up and beauty products for men as in Korea, though.
Pink is for the boys.
Creams, masks, make up, lotions. Fine. But ‘Snail Cream’?
A striking fashion trend in Seoul. Couple fashion!
Couples love to dress up in matching gear to emphasize that they are together.
For deep love confessions. Most lingerie shops will have matching couple underwear!
Fashion in Seoul is not dominated by female markets. Lads dress nicely and trendy.
Taking care of your looks is cool. Doing it in public… a common sight in Seoul! Guys are the same BTW. Boys checking on their visage through mobile phones on the metro – normal!
Koreans, Chinese and Japanese have fewer sweat glands compared to people of other descent, therefore East Asians are less prone to body smells. Looking at this advertisement for a deodorant however, I have my own theory…
…read the package: ‘Lasts for days not hours’.
The double eyelid job (for both genders) and make-up for men are not a spectacular notion for Koreans in Seoul.
There are so many surgery commercials, I took me a while to figure out, if this was a before/after ad.
Nope, this is a proper one. Stunning results of cosmetic surgery.
Here are some visualised concerns.
But why not get the kid a quick make over before he remembers. Problem solved. What’s next? Oh, yes the next post…